This calculator will help you:
1. See marketing not as a cost or just part of the budget but instead a tool to make as much profit in your business as possible or that you can handle in terms of capacity.2. Audit marketing channels like Facebook, Google, YouTube, etc. to find out which are working best for you and which ones need attention, or to be axed altogether.
3. Set and track marketing goals for your business, using the metrics that actually matter, hard currency. Even if you have outsourced your marketing to an agency you can use this calculator to audit the results they have got you to make sure they are worth the money you are paying them.
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