From 70-hour weeks to home for dinner every night, without hours of building systems or rehiring your team.
Built to Run is the exact step-by-step guide for making your business run without needing you.
Join the waitlist and you're first in line the day it goes live on Amazon: the lowest price it will ever be, plus $1,716 in free bonuses.
Here's the thing. When the book drops, you want to be first through the door.
This is what being on the list gets you.
MONEY
The lowest price it will ever be
For the first 3 days, Built to Run launches on Amazon at $5.95 USD. After that, the price goes up. Get on the list and we'll tell you the second it's live.
BONUSES
$1,716 in free bonuses
Grab your copy in the launch window and you also get six tools we use with paying members. Free with your book:
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First to know. No refreshing Amazon.
One email, the moment it goes live. You're in before the price moves, no watching the clock yourself.
You're not bad at your trade. You're great at it. That's the problem. Nobody taught you to run the business, so you ended up the most overworked, underpaid person in your own company. Built to Run breaks a trades business into six parts — the TRADES Framework. Most owners we sit down with are only missing two of the six. Find those two, fix them, and the whole thing starts to run differently.
Get it right and it looks like this: home for dinner without your phone going off, a crew that runs jobs without you standing over them, a bank balance that finally matches the work, and knowing which jobs make money before you ever send the bid.
Every chapter is a real contractor who was sitting exactly where you are now.
You're the electrician, the estimator, the scheduler, the bookkeeper. Everything except the owner, and it's burning you out. Chapter 1 is the one shift that changes that. It's the shift Matthew Jacobs made before he repriced one recurring job from $1,800 to $5,300 and got his evenings with his kids back.
Sunrise to sundown, seven days a week, and the phone never stops. Chapter 2 hands you a way to take your time back without the business falling over. Kameron Hartcastle used it to get home for dinner every night and coach his kid's team, while working less and earning more.
Money comes in, somehow there's nothing left, and raising prices feels terrifying. Chapter 3 shows you where it's leaking and how to price for real margin. When Gregg and Tracy McKay went looking, they found $250,000 sitting in unpaid invoices. They've cleared a million in revenue every year since.
You're the bottleneck. Every call, every decision waits for you, so you can never really step away. Chapter 4 is how you build systems that get the job done whether you're in the room or not. Steve Thomas went from $2 million in debt to $3 million in profit, with a business that now runs as if he did everything himself, except he doesn't have to.
So you hire warm bodies, and they cost you more than the empty seat ever did. Chapter 5 is the process for landing A-players who actually lift the business. It's how Lucian and Corey turned a $500,000 loss into a $300,000 profit in a single year.
You micromanage because it feels like the only way, and the team still won't take ownership. Chapter 6 builds a team that holds itself accountable, so you can finally let go. Hans and Liz Nelson came out the other side with far less stress, a lot more money, and Hans home for dinner.
Leads come and go, you're racing competitors to the bottom on price, and you can't predict a thing. Chapter 7 builds a marketing machine that brings better clients on repeat. Josh Harper and Todd Amos now pull $60,000 to $100,000 a month from Facebook, off the back of videos shot on a phone.
Tony Fraser-Jones has worked with more than 4,271 trades and contracting businesses. Before coaching, he owned businesses himself, but it was his property renovation company where he found out that great tradespeople were struggling with the running of their businesses. After years of researching, testing, and finetuning, he founded Plumbers Coach, which later turned into Profitable Tradie, and has been coaching business owners since 2008.
This isn't theory from someone who's never carried the risk. He's built businesses, lost sleep over making payroll, and worked out what actually moves the needle in a trades business. When he's not with contractors, he's with his wife Bronwyn and their four kids, running, or in the gym.
Get on the list before launch day
Built to Run goes live Monday 24 August. For 3 days it sits at launch price on Amazon, with $1,716 in bonuses on top. Get on the list and you'll be the first to know the moment it's live.