Profitable Tradie
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For Plumbing, Electrical, HVAC & Similar Business Owners

New Book Reveals The Practical System
For Building A High-Profit Trades Business
That Runs Without You

It's the same system used with 4,271 trades companies since 2008.
Now it's in a 149-page book you can start reading this week.

More profit. Fewer hours. Nights and weekends that are finally yours again.

Hit Play To See How The System Works

What Is Built to Run?

Right now, the company can't run without you. Whether or not you're still on the tools, everything runs through you. The bids, the ordering, managing the jobs, hiring the crew, driving back to site to fix the work the team didn't get right. Then you're buried in admin half the night, chasing the invoices and catching up on everything the day didn't allow. Every decision waits on you. And the phone never stops.

You're putting in 60, 70 hour weeks. But the money never matches the effort. Most of what you earn is stuck in unpaid invoices or gone before it lands, so you're busy but somehow always broke. Missing dinners. Missing the kids' games. No real vacation in years without the phone going off.

Here's what nobody tells you. It's not because you're not working hard enough. And it's not because you're "not cut out to run a business." It's because the business was only ever built to run on one thing. You.

Built to Run fixes that. It hands you the same system we've used with 4,271 trades businesses to build a plumbing, electrical, HVAC or similar company that finally pays you what you deserve for the risk, the effort, and the hours you've put in. Without depending on you to hold it together.

It comes down to six parts every trades company runs on, from how you win and price the work, to how your team delivers it right without you standing over them. We call it TRADES. Get all six working together and the company becomes a machine your team can run, so your only job is to steer it. And it's laid out in plain English. No theory, no jargon. Just simple steps, with the tools, templates and checklists to put them to work this week.

So what does that actually look like?

It looks like taking two weeks off and the jobs still getting done properly. No panicked calls. No mess to clean up when you get back. Your crew just handles it, because they finally have the systems to do the work without you holding their hand.

It looks like paying yourself properly every single month, instead of taking whatever scraps are left once everyone else has been paid. And opening your bank account without that knot in your stomach.

It looks like knowing your real numbers on every job before you price it. No more guessing. No more "winning" work that quietly loses you money.

And it looks like finishing at five, coaching your kid's team on a Thursday, and taking Fridays off if that's what you want. Because the company runs on the system now, not on you.

That's Built to Run. A company that works for you, instead of you working for it.

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Book

149-Page Book.
7 chapters.
The step-by-step system, in plain English, with the tools and templates to put it to work this week.

Plus These Free Fast-Action Bonuses
Business Game Plan Session$997
Back Costing Template$197
Profit Maximizer Checklist$99
Cashflow Forecasting Tool$197
Gross Profit Margin Calculator$147
Systems Blueprint Guide$79
Total Bonus Value$1,716Free
Shortcut

Built to Run Is A Shortcut

Before I wrote Built to Run, I spent years coaching trades business owners. And in the early days, I'll be honest, the results were hit and miss.

An owner would get a run of wins. Winning better work, lifting their prices, finally seeing a bit of breathing room. Then a couple of months later it would all come apart somewhere else. The team. The quality. The cash.

Others would grow fast, then hit a wall six months later, buried in cash flow problems and working harder than they ever had.

It took me a long time to see what was really going on. Growing a trades company isn't about putting out whatever fire is in front of you. It's about building the right foundations, in the right order, before you try to scale. You wouldn't build a house without a foundation. A company is no different.

That one shift changed everything. It led me to turn the usual trades business advice on its head, and after years of trial and error I finally cracked how a trades owner gets their time, their profit, and their freedom back for good.

I put the whole thing into this book.

So you don't have to spend years piecing it together the way I did. You get the shortcut. The same system, laid out step by step, ready to put to work in your company this week.

Tony Fraser-Jones
Order Book Now

Here's How It Works

Every trades company that doesn't depend on its owner is strong in six areas. Miss even one, and you feel it. That missing piece is usually the exact thing keeping you stuck, working harder to make up for it.

The TRADES system: Team, Revenue, Advertising, Direction, Expenses & Financials, Systems

We call these six the TRADES system. Get them working together and the company starts to run on the system instead of on you.

Getting your time, your profit, and your freedom back comes down to having these six elements working together. Here's what each one does for you, and where the book walks you through it.

T

Team

Right now the team needs you for everything. They wait to be told, nobody takes the initiative, and the standard slips the moment you look away, so you end up checking the work and fixing what wasn't done right. This is where you build a crew that takes ownership and gets it right without you standing over them, so you finally stop being the bottleneck.

Covered in Chapters 5 and 6

R

Revenue

No more competing on price and quoting into the night for bids that never land. This is a simple sales process that turns your bids into booked work, so you win better jobs at better margins and get to pick the customers you actually want.

Covered in Chapter 7

A

Advertising

Stop relying on word of mouth and hoping the phone rings. This is how you bring in the right jobs on repeat, so your pipeline stays full and you're choosing the work instead of taking whatever comes.

Covered in Chapter 7, alongside sales

D

Direction

The company takes its cues from you. This is the shift from tradesman to business owner: taking control of your own time and focus, leading by example, and steering the company where you actually want it to go. It's simpler than you think, and it's where everything starts.

Covered in Chapters 1 and 2

E

Expenses & Financials

If numbers were never your thing, this is where that stops quietly costing you. In plain English, you'll know exactly what to charge, which jobs actually make you money, and where your cash is getting stuck. So you price for profit and finally keep more of what you earn.

Covered in Chapter 3

S

Systems

Right now the way things should be done lives in your head, so the standard drops the second you're not there. This is how you get it out of your head and into simple systems the team can follow, so the work gets done right every time and growing means more profit instead of more chaos.

Covered in Chapter 4

Miss even one, and you feel it. Grow anyway, and you just scale the chaos instead of the profit. Get all six working together, and the company stops depending on you, so you earn more while working a lot less.

ServiceTitan Procore Jobber Housecall Pro Fieldwire JobNimbus QuickBooks FOUNDATION Software Sage Intacct Construction

Here's How 4,271 Trades Company Owners Went From 60-Hour Weeks To A Company That Doesn't Depend On Them, By Ignoring The Usual Advice And Using The Simple Trades Model

Dear Future Built to Run Owner,

From: The laptop of Tony Fraser-Jones

Re: Your freedom (and the way out most trades owners never find)

Would it surprise you to learn that everything I've learned from coaching trades companies around the world, the same work that's helped 4,271 owners, is now laid out in this 149-page book?

Skeptical?

You should be. You can't believe everything you read on the internet.

So let me prove it to you.

But first, read this disclaimer:

I've had the benefit of working with over 4,271 trades companies. The average person who buys any "how to" information gets little to no results. I'm using these examples for reference only.

Your results will vary, and depend on many factors, including your background, experience, and work ethic.

All business carries risk, along with consistent effort and action. If you're not willing to accept that, please do not get this book.

And yes, it took these owners real time and energy to get their results.

With that said, let me jump right in and show you.

And They Did It By Using A Completely Counterintuitive Model I'm About To Share With You On This Very Page

The same system trades companies all over the world are now using to earn more profit while working a lot less.

And in turn, grow the company faster than ever before.

All while working fewer hours, so they can focus on what they actually want.

And best of all, with the confidence that the company keeps running smoothly without everything depending on them.

Just Like Jenny, Who Applied This System And Soon After Made 27% More Profit While Working 4 Hours Less Per Day.

Screenshot: Jenny's win post

And even though 27% more profit is great, that's not the best part. The best part is she's able to work less. She's stepped back from the day to day with confidence. And Jenny isn't the only one.

This Is Tim, Another Member, Who Applied The System Not Too Long Ago.

And soon increased his net profit by 428%.

Screenshot: Tim's win post

Here's another owner who started using these strategies.

Meet Adam, Who Grew His Company From A Team Of 2 To A Team Of 10 In A Matter Of Months.

Screenshot: Adam's win post

Jenny, Tim And Adam Are Part Of A Group Of Over 4,271 Trades Company Owners Who Are Doing Things Differently.

And you can bet, this model is unlike any method you've heard of before. This is something completely different, because:

We don't chase difficult customers who want more for nothing.
We don't compete for customers who pick the lowest price over skill and experience.
We don't drop everything to answer every job request the second it lands.
We don't do free bidding that just eats your time.
We don't live in invoicing and chasing late payments.

In fact, once it's working, you rarely need to be on the tools or buried in the office at all.

Instead, We Use The Million Dollar Tradie System.

This is the same system we teach in our Million Dollar Tradie coaching program, the six parts we call TRADES, and it's the exact system behind Built to Run.

Like I said, it's completely different, and it has the power to change everything for you. I know that's true, because it changed everything for me and the owners I work with.

This system got rid of 99% of the stuff every plumbing, electrical, and similar company owner hates:

Trying to do everything yourself, from the tools to the bidding to the invoicing.
Losing any work-life balance, with more work lined up than you can handle.
Charging less than you should just to win the job.
Working extra, unbillable hours.
Fixing every problem and mess that comes up on site or in the office.

This System Freed Them From All Of That, And Let Them Spend More Time On What They Love.

Here's what their lives used to look like. And if you've ever run a plumbing, electrical or similar trades company, I'm sure you can relate.

I call this the "Business of Doom":

Step 1Not being in control of how much work is coming in.
Step 2Not knowing how much profit you're actually making on a job.
Step 3Trying to do everything yourself, from bidding to invoicing to working on the tools.
Step 4Working extra, non-billable hours to fix things that shouldn't have been missed the first time around.
Step 5Hiring a sub, only to feel like you'd have been better off handling the work yourself.
Step 6Stuck waiting on another crew to finish their part before you can start yours.
Step 7Taking on big jobs, only to find there's no real money left after the bills and the hidden costs.
Step 8Start over.

The Business of Doom doesn't just wear you down. It keeps you stuck for years, chasing your own tail while working yourself into the ground.

To be honest, I almost gave up on the whole idea of helping owners build a company that gives them freedom. But before I did, I wanted to try something. Something that, if it worked, would change everything. And as you're about to find out, what I tried worked. So I spent years turning it into a system.

And I Put This Entire System Into A 149-Page Book Called Built to Run. You Can Start Reading It In Just A Few Moments From Now.

But before you do, let me introduce myself and tell you how all this came to be.

My name's Tony Fraser-Jones. You probably haven't heard it, and that's by design.

Life's pretty good these days. I'm married to my wife Bronwyn, and we have four great kids: Jack (21), Alec (18), Will (13), and our daughter Evie, who's 9. I built our dream home, put in a pool, and I've got a boat I get out on for fishing and water skiing whenever the weather's good, with the time and freedom to actually do it.

I've built a portfolio of properties, and I invest with the freedom the business has given me. I've also got an incredible team who've helped me reach more trades company owners than I ever could on my own. I still spend time in the US through the year, working in person with plumbing, electrical, HVAC and similar owners at events we run for members of our coaching program.

Lifestyle photo collage — boat, family, pool, car

As I write this, I'm based in Hamilton, New Zealand.

As We Get To Know Each Other, You'll Realize I'm The Luckiest Guy Around. So Let Me Tell You Where I Was When It All Began.

Back then I was working with the owners of a handful of plumbing and electrical companies, trying to help them turn things around. And honestly, the results were mixed.

Some owners would get a run of wins, more work, better pricing, better profit. Only to hit major problems a couple of months later somewhere else, the team or the quality of the work. Others grew fast, then six months on were drowning in cash flow problems and burnout.

What I didn't understand then was that growing a trades company isn't about fixing each problem as it pops up. It takes a systematic approach that builds the right foundations before you scale. You wouldn't build a house without a foundation. A company is no different.

The old belief is that if you just work hard, look after your customers, and do great work, the company will take care of itself. Wrong. Plenty of owners have worked themselves into burnout chasing that idea.

Doing great work matters. You won't last without it. But the company should be built around giving you what you want, not just your customers. That shift sounds small. It's everything.

I've watched too many owners lose their health, their peace of mind, and their relationships to the old way. It sounds selfish to put yourself first. It isn't. You can't look after anyone if you're not enjoying what you do.

I know, because I tried it the other way. I gave it my best shot. And it didn't work, because I played by the rules and did everything "right."

This System Is One Of The Simplest, Most Practical Ways For Creating A High-Profit Trades Company That Doesn't Depend On You.

Just think about it:

Do you know which jobs make you money and which don't? Back-costing your jobs and reading your margins makes it clear.
Sick of putting in the effort without seeing the reward? Focusing on the small part of the company that drives most of the results is the key.
Do you price to protect your margin, or bid low just to win the work? With the right system you charge what you're worth and win more, because you look more credible, not less.
Stressed that everything falls back on you? Strong systems mean the team follows the system instead of chasing you.
Are you running a company, or just working in it as another set of hands? Being great on the tools doesn't make a great company. The business skills can be learned, the same way your trade was.

And The Best Part? You Don't Even Have To Take On More Jobs.

You can earn more without working more hours. You just need the right systems and the right people doing the work for you.

Want To Know The Main Difference Between This Model And The Old Way?

The old way relies on you working hard and doing everything yourself. This is about building a system that does the work for you. Rather than doing all of that just to get the job done, here's what it looks like instead.

The Old Way (the hard work way)

Spend nights and weekends catching up on paperwork.
Rely on word of mouth for work.
Do all the jobs yourself.
Downsize and start over.
Try to hire staff with no systems to follow.
Price to "win" the job instead of for profit.
Scale up chaos.

The New Way (the easy way)

A reliable marketing and sales system that brings in consistent leads.
Price for profit after setting your margins.
Build systems and processes for the team to follow.
Scale up freedom.

And the result of using this new way?

Results lifestyle collage — carried over from existing page

It's Actually A Mindset Shift That Will Change How You See Your Company Forever.

How many trades companies have you watched come and go over the years?

Owners who work hard and go the extra mile, only to find they made no real profit.
Owners who price jobs just to win them, instead of pricing to their margins.
Owners who try to do everything themselves, because they think no one can do it as well.

This model has been getting owners results since 2008. Now, speaking of the model, I'm about to share something that might unsettle you a little. I'm about to change how you think about owning and running a trades company. Ready?

The #1 Mistake Almost Every Owner Makes Is Thinking Working Harder Will Solve Their Problems.

Here's why. There are two types of trades company owners. The "I'll do everything myself because I do it best" type, and the "how do I run this more efficiently" type.

The do-it-all type work as hard as they possibly can, wearing "busy" like a badge of honor. They believe no one can do it as well as them. And they're the ones who end up stressed, overwhelmed, and overworked, quietly resentful that all that effort isn't paying off.

Their whole strategy is work, work, work. So they pour their time into:

Fixing every problem and mess that comes up on site.
Chasing more jobs, because they think more work is the only way to more profit.
Doing everything themselves, from bidding to invoicing to the tools.
Dropping everything to answer every customer demand the moment it lands.

All of it eats time and energy. But the problem isn't the work. It's the mindset about how a trades company should be run.

The Fix? Thinking Like A Business Owner, Not Just Another Set Of Hands On The Tools.

That's right. I said it. Think and operate like an owner. Get the right systems and the right people in place so the company runs on the system, not on you. So here's the deal. I explain all of it in Built to Run, a 149-page book that walks you through everything you need to know.

So Here's The Big Idea Behind Built to Run

Right now, as you read this, a lot is shifting in the trades. More competition than ever, plenty of it fighting to win work by cutting prices. Customers wanting more for less. And in a tight labor market, it's harder than ever to find people who'll put in a solid day.

It's left a lot of good owners frustrated, because no matter how hard they work, they end up with more problems instead of more money. Most are looking for a different way. And we have it.

Here's the best part. Built to Run is about working smarter, not harder.

Given The Choice, Every Owner I Know Would Rather Build A System That Runs The Company For Them Than Grind Endlessly To Hold It Together Alone.

And that's where Built to Run comes in. It walks you through it in simple steps.

A reliable marketing and sales system with consistent leads
Price for profit after setting your margins
Build systems and processes for the team to follow
Scale up freedom

That's the difference. Run the company on this model and your results compound and hold. Without it, you get inconsistency and stress.

I'm not saying the old way is bad. But if your goal is to earn more while working a lot less, the old way might be the very thing holding you back. It demands your time, effort and attention on every job, every person, every problem. This way just needs a system that takes care of it for you.

And that's why this is different.

I'll Stake My Entire Reputation On This One Promise

You can earn more money while working a lot less.

Once you start running the company on the Built to Run model, making more money stops being the thing you lie awake worrying about. It just starts to happen, as long as you stick to building the right systems and the right team.

Here's what I want you to do right now. Set a reminder for three months from today. Because if you apply what's in this book, that's about when you'll see your first real shift.

That's how simple this is. I know how that sounds.

And Just A Few Years Ago, I'd Have Told You You Were Crazy To Believe A Model Like This Existed.

But today I know better. Listen. I don't care how many times you've tried to grow the company and had it not stick. I promise you this. Anyone can earn more while working less with the right model. More on that below. Ultimately, I want you to know one thing.

If I Can Do This, So Can You!

More than 4,271 trades company owners are doing it right now, within our community. Here are just a few of them.

Curtis headshot

Curtis almost walked away from plumbing. Now his sons are fighting over who gets to take it over.

Curtis · Hancock Plumbing · Naples, FL · United States

Twenty years in, Curtis was turning over $100,000 a month with barely a dollar of profit left at the end of it. He'd check the bank account two weeks out from payroll just hoping the money would be there, working flat out and getting nowhere. So he stopped trying to be the lowest bidder and started charging what the work was actually worth, back-costed every job, and put his son Hunter on estimating so far more bids went out the door. Revenue climbed 51% with the same size crew, his gross margin now sits around 48 to 49%, and there's an extra $100,000 in the bank. The sons who once wanted nothing to do with it are now fighting over who takes it over.

Steve headshot

Steve nearly lost everything. A year later he had his best year on record.

Steve · Flex-Erect Steel Erectors · Houston, TX · United States

In 2022, hiring bodies instead of the right people, and jobs quietly bleeding money, almost ended Steve's company. He and his wife emptied everything they had to keep the doors open, and he sat in a company meeting certain they wouldn't survive the year. So he stopped settling on hires and brought in the right chief estimator and operations lead, then systemized his bidding onto one electronic process where every number was consistent and nothing was left open to interpretation, with real accountability and KPIs from the estimators all the way down to the field. His win rate went from around 2% to a company that turned a $2 million hole into $1.47 million in net profit inside a year.

Mike headshot

Mike's business was worth almost nothing. Now it's an asset he could actually sell.

Mike · Bronson Johnson Seamless Eavestroughs · Ottawa · Canada

Mike did it all himself, running a single crew of three at around $500,000 a year on 10% margins, and dead every winter. When he had the business valued to sell, he found it was worth next to nothing, because everything lived in his head. So he hired a salesperson and an office admin to get the work off his plate, back-costed every job, built checklists his crew actually follows, and launched a new winter service to kill the dead season. Now he runs two crews year-round with a third on the way, is tracking toward $800,000, and has lifted his gross margin from 10% to over 50%.

These owners aren't smarter or luckier than you. They followed a system. So can you.

And Here's Another Reason You Can Do This Too.

It took me five years to figure this out, and another six to get it right. Which means there's almost nothing left for you to figure out. I've already done the hard part. All you have to do is read the book, and most importantly, put it to work. That's it.

Here's The 7-Step System Revealed Inside Built to Run For Building A High-Profit Company That Doesn't Depend On You:

1

Think Like a Business Owner, Not Just a Tradesman

The one shift that changes everything, plus the warning signs you're still stuck in the mindset that's holding the company back. (Chapter 1)

2

Take Control of Your Time

How to get out from under the day-to-day, so the company stops running you and you get your week back. (Chapter 2)

3

Take Control of Your Money and Cash Flow

Price for profit, know your numbers, and stop finishing jobs wondering where the money went. (Chapter 3)

4

Be in Two Places at Once With Systems

The dead-simple way to get the job out of your head and onto paper, so the standard holds whether you're there or not. (Chapter 4)

5

Find the Right People

The step-by-step way to attract and hire A-players, so you stop settling for whoever shows up. (Chapter 5)

6

Get the Best From Your Team

How to keep good people motivated and performing, without babysitting or going back over every job. (Chapter 6)

7

Land More and Better Clients

The marketing and sales system that turns bids into booked work and keeps the right jobs coming, with or without word of mouth. (Chapter 7)

Those are the seven steps to a high-profit company that doesn't depend on you. All of it is laid out in the 149-page Built to Run book, step by step. A counterintuitive approach for the owner who wants real freedom in their company.

And that's not all, because...

Here's What Else You're Going To Discover Inside Built to Run

You're working 70-hour weeks because it's all locked in your head, and the standard slips the moment you step away. Page 58 shows you how to get the work out of your head and into systems the team follows, whether you're there or not.
Deep down you know you're undercharging, you just don't know by how much. Page 37 gives you three simple tweaks to price every job for profit, so the hard work finally lands in your bank account where you can pay the bills.
If numbers were never your thing, you're running half-blind. Page 31 shows you how to read your own financials in plain English, so you know what's driving your results and exactly what to change to improve them.
The jobs get done, but the account's tight every month and payroll feels like a coin toss. Page 46 shows you where your cash is getting stuck and how to free it up.
Right now you rely on word of mouth and hope the phone rings. Page 112 shows you how to build a marketing machine that brings the right jobs in on repeat.
You compete on price because you're not sure how else to win, and quoting swallows your evenings. Page 132 shows you how to turn a bid into a booked job over the phone, without a single pushy tactic.

And there's so much more.

If a high-profit company that doesn't depend on you is what you're after, this is the guide that shows you how to build it.

Before You Get Built to Run, I Want You To Know There's No Catch

I realize this is cheap, and that I'm practically giving it away. So you're probably wondering, there has to be a catch.

I get it. Some sites hook you with a great deal, then quietly sign you up to a program that bills your card every month. This isn't one of them. No hidden continuity, no subscription, nothing like that.

I'm giving you the whole book for the cost of shipping, as a way of putting my best foot forward and showing you real value. My hope is you'll love it, and that it's the start of a long relationship.

But keep one thing in mind:

This Won't Last Long

Here's the truth. I was planning to sell this book for $47. But at that price, fewer owners would ever read it.

The earlier edition, The Profitable Tradie, went on to sell more than 14,894 copies, which told me owners wanted this. But then it hit me. This is a small book, and it costs me very little to get it into your hands other than the ad spend to reach you.

By giving it away free, I get it in front of far more owners and help far more of them get their freedom back. I call that a true win-win.

Now the honest part. I take a loss doing it this way. Even in our best quarter on record, it's cost us just under $60 in advertising to land a single book order, and that's before I've paid to print it and ship it to you.

So why do it? Simple. I'm betting that once you read it and see what it does for your company, you'll want to work with me again down the track. That's the whole play. Straightforward.

Anyway, with all that said, this is a limited offer.

Money-back guarantee seal

The Best Money-Back Guarantee

Here's the world's best guarantee. Before you get into anything, you want to know what you're buying is backed by a solid money-back guarantee. And even though all you're covering is the shipping, I still want you completely comfortable with this.

Like my grandpa used to say, test drive the car before you drive it off the lot.

So here's what I've arranged. Order the book, read it, and apply it. If you're not blown away by what you learn, just email me inside 30 days and request a refund. I'll refund your shipping and let you keep the Built to Run book free of charge.

How's that for the world's best money-back guarantee? I'd say pretty good.

And since you've made it this far, I'll assume you're ready to order. So with that in mind:

This Offer Expires
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Order your copy below. Just cover shipping and I'll get Built to Run straight to you.

Backed By Our 30-Day 100% Money-Back Guarantee

Until then, to your success,

Tony's signature

Tony Fraser-Jones

P.S. Remember, Built to Run comes with the best money-back guarantee in the world. Order it, read it, apply it. And if you're not happy for any reason, just let me know and we'll refund your shipping.

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Here's What's Inside The Book

The one shift from tradesman to business owner that changes how the whole company runs.
Page 3.
How to take control of your time and step out of the day-to-day.
Page 15.
The step-by-step way to hire the right people, not just whoever shows up.
Page 79.
How to keep your best people performing without babysitting them.
Page 91.
How to close more work in person without dropping your price.
Page 134.

What Owners Say About The Book

Mark · Indiana · Electrical

Mike · Pennsylvania · Plumbing

Brandon · Texas · Custom Fabricators & Repairs

Jason · California · Commercial Scales

Mike · Ontario · Eavestroughs, Soffit & Fascia Services

Tyler · Idaho · Dock Construction & Repair

Free Fast-Action Bonuses

Business Game Plan Session
Business Game Plan Session

A one-on-one session with an experienced trades coach who'll audit your business, find the gaps costing you the most, and map out a 6-week plan to fix them.

$997
Back Costing Template
Back Costing Template

This template is an excel sheet where you simply plug in the numbers from your jobs, and out spits how you went.

$197
Profit Maximizer Checklist
Profit Maximizer Checklist

A library of margin boosting strategies that you can follow to improve your margins.

$99
Cashflow Forecasting Tool
Cashflow Forecasting Tool

Forecast your business cashflow accurately using this tool.

$197
Gross Profit Margin Calculator
Gross Profit Margin Calculator

Price for profit and hit your desired Gross Profit margin every time.

$147
The Systems Blueprint Guide
The Systems Blueprint Guide

A comprehensive guide on how the most successful Tradie Businesses systemise their operation.

$79
Wins / lifestyle collage

Want More Proof?

30:15

How Nick stopped drowning in invoicing and started being present for his kids

Nick & Willem · Straight Up Mechanical
British Colombia · Canada

A
Adrian
16 hours ago

I'm sure there's a way to share this or something, but that's way beyond my social media technical abilities. Just stumbled across this. WOW!

We were doing $30–60k a month then. Just had 3 months in a row over $800k monthly revenue and cracked $500k NP in a 2 month period. AWESOME!!

To top all that off, had a killer session in the podcast studio with Tony Fraser-Jones last week!

A member's monthly gross profit
Gross profit ($)Gross profit %
$28.0K$16.9K$34.7K$29.0K$37.8K$24.5K$53.2K$59.9K52.88%61.25%56%58.16%75.18%67.06%65.95%69.47%Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Coaching started here!
From $16.9K to $59.9K a month — and gross profit climbing to nearly 70%.
A
Adam
5 May

Sharing a small but symbolic win today.
Bought a new pair of boots.

Since I've been with PT, we've gone from 2 staff to 10. The latest appointment will take off my hands the last few jobs I've been doing that only I know how to do.

The tools are officially out of the ute, and I've traded in my steel caps for an 'executive boot'.

I'll be starting at 9 and having all day lunches before you know it 😎

LikeReply45
51:17

How systems lead to bigger profits

Steve · Site Plus Electrical
Ontario · Canada

T
Tim (Total Mech & Elect)
8 reviews · 2 photos
8 months ago

We've been with Profitable Tradie for around 2.5 years, and the impact on our business has been huge. The systems and processes we've implemented through PT have been instrumental in our growth - both in revenue and team performance - and the biggest win has been the time I've gotten back with my family.

The energy and support from the PT team is always high, and they genuinely care about helping you succeed. I couldn't think of a better group to be part of. Highly recommend to any tradie wanting to grow their business while getting their life back.

Tim and Meg's - Temora NSW

1:05

How Mike turned a one-man show into a business he could actually sell

Mike · Bronson Johnson Seamless Eavestroughs
Ottawa · Canada

B
Bryn
4 reviews

Profitable tradie has helped our business hugely this past year and we wouldn't be where we are without Tony and his team. Highly recommended to all trades out there.

Like
Member → Coach
Thanks Pete, I appreciate that. We had a blast, the race was just a bonus. But spending some quality time with my son like that was the biggest win I've had in a long time. Reminded me why I started doing this in the first place. I feel like as business owners we get caught up in the day to day and truly forget what it is we do this for. This was just a great reminder to me of what is really important.
8:38 PM
J
john
2 reviews · 1 photo
8 months ago

We have been with Profitable Tradie for 2 years now. We have gone from losing money every month to making profit consistently. Doubled revenue year on year.
Grown our team, 8 to 16 staff.
I can now choose how I spend my time.
I have less stress and I am showing up for my family.

Thank you PT, for the guidance!

34:35

How Kameron and Whitney got their evenings back from never ending admin

Kameron & Whittney · Hardcastle Air
Idaho, United States

C
Carol
Member

Biggest month we've ever had for the third month to in a row. Have done 68% of last years revenue in the first 3 months of this FY already. Crayzeeeee Ayman WOW!!

LikeReply29
C
Cameron
26 June at 22:49

Stocktake wrapped up! 💪

Proud of the progress this year. Revenue was up 12%, GP improved by 13% and we've learnt that understanding our numbers, back-costing jobs and continually improving our systems makes a huge difference.

Thanks to the Profitable Tradie community for the ideas and accountability, and a special thanks to Shannon for his patience and guidance along the way. Bring on FY27! 👊🚀

LikeReply37
A
Alex
27 June at 16:18

Posting a win (actually two in a row).

I'm nearing the end of my first 6 weeks (admittedly fell behind this week) and have hit 100k+ revenue for two consecutive months. Have approx $600k on the estimating table as well. I never thought it would be realistic to say but $1mil revenue may be on the table this year.

Thanks Jeff Turner for piling on the info and direction. Implemented 11 step for new journeyman (soon to be hired) employee KPIs, a new admin, 20s, raised my prices, successfully negotiated with a difficult client, lumpy mail will be out next week, and soon to have my financials under control. Thanks to all the coaches and attendees in the Q&As too, of which I've been attending as many as I can!

If my counting is right... That may actually be more than two wins 😄

LikeReply34
31:55

How Gregg and Tracy went from losing money on most jobs to a $45,000 swing

Gregg & Tracy · Nu-Vue Window Films
San Diego · United States

M
Michelle
2 reviews

We've been with Profitable Tradie for a few years now, and couldn't imagine running our business without their support. Prior to joining, I was up until midnight doing paperwork most nights of the week and had hardly any free time for my family. Profitable Tradie has helped turn our business around completely, and we are rapt with the results. Can't recommend them highly enough.

Like
b
b c
2 reviews
2 years ago

At first it was a struggle/scary to add the extra cost (which seemed like alot at the time) on to a business that was barely breaking even. The knowledge/experience that I have gained over the last 6 months is mind-blowing. I feel like my business is heading in the right direction to not only give back the time, money and freedom that my family and I deserve for providing a great service to our customers, but to continue providing our customers with a great service time and time again. PT doing God's work.

J
Jen
24 June at 15:46

Been a crazy couple of weeks, Party planning for our daughters birthday, funerals, communications day, and daily work on top. One of our designers has sold over $200k on their own this month! super excited for her and hoping this is a trend to things picking up! I'll take the small win myself for a 11k job turning into a 16k job! woop woop! haha

LikeReply26
B
Byron
12 June at 05:46

I'm dropping in here to share my win for the week. We hired a bookkeeper and JMS VA. She has been awesome. I found her on Upwork, then found her on LinkedIn and reached out. She has a great resume and reviews for this service online. I've already seen her relieve so much work off my plate and has created automation and workflows into my emails and my JMS. It's been a game-changer thus far.

LikeReply22
37:39

The mindset shift most owners get wrong about “making it”

Josh & Todd · Healthy Homes
Indianapolis · United States

N
Nikki
8 reviews

Profitable Tradie has not only provided us with practical tools and knowledge but also fuelled our passion for growth and development. What truly sets PT apart is the remarkable community they have built. Not only do we gain valuable business insights, but we also made great friends along the way.

Like
G
Greg
8 reviews
3 years ago

I'd highly recommend Tony and the team to any tradie who's been running their business for 5 minutes or 15 years and working really hard, 40 plus hours a week, and wondering why they have little or no cash and spare time. If this sounds like you, these are the guys to help you systemise your business so you can have time with your family and go on holiday without worrying you won't have staff, clients or a business when you get back.

You'll wonder why you didn't do it sooner!

J
Jason
2 reviews

I have been working with Tony and the PT team for almost 3 years now. When I started I was a one man band. We're now a team of 12 and I've completely stepped off the tools. Couldn't have done it without them.

Like1 → 12!
BEST DECISION!
H
Hayley
Top contributor
16 April

Thought I'd share..

We finally took the jump and got a creative crew in to take some content for me to post on socials.

My only regret is not doing this sooner.

Month one and we've got a sick team photo, headshots, BTS and this awesome video of an installation we completed a few weeks ago.

LikeReply24
KPIs SET!
A
Aron
All-star contributor

Killer Strategy Meeting 💪
Just had an awesome strategy meeting with office team (Ops Manager, Estimator/Sales and Office Manager), mapped out the whole customer journey including the Sales and Operations process, set who's exactly responsible for what and when, then set KPI's on each point and then set our deliverables meeting.

With the Estimator/Sales just having started on Monday I thought it was important to do this meeting early on before everyone just starts to assume their roles.

Recorded the meeting using Plaud AI note taker too which is so cool! Uploaded a video showing the meeting summary

If you're thinking about doing this just go for it, better late than never! Definitely wasn't perfect but I told the team I'm just going to wing this and we'll all brainstorm together, lets everyone buy in 👍 worked out well!

LikeReply28
Ready When You Are
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Trades Business Owners

30:15

How Nick stopped drowning in invoicing and started being present for his kids

Nick & Willem · Straight Up Mechanical — Langley Twp, BC · Canada

19:15

How Steve went from a near-fatal loss to $14.8M and his best year ever

Steve · Flex-Erect Steel Erectors — Houston, TX · United States

26:23

See how Keeton went from $25K to $254K in profit in one year

Keeton · Roofing Solutions — Kenora, ON · Canada

18:12

Curtis almost quit plumbing. Now his sons are fighting to take it over.

Curtis · Hancock Plumbing — Naples, FL · United States

19:28

How Hans & Liz learned to step off the tools and let the team step up

Hans & Liz · Primitive Precision Metalcraft — Minneapolis, MN · United States

24:45

How Lucian & Corey engineered an $800,000 turnaround in one year

Lucian & Corey Stacy · Left Coast Scales — Perris, CA · United States

A Practical System For Building A High-Profit Trades Company That Doesn't Depend On You

7 chapters. 149 pages. The complete step-by-step system, in plain English, with the tools and templates to put it to work this week. All focused on one thing: helping you earn more while working a lot less.

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Here's Everything You're
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Built to Run Book ($34.95)

149 pages, 7 chapters. The complete step-by-step system in plain English, with the tools and templates to put it to work this week.

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Business Game Plan Session ($997)

A one-on-one session with an experienced trades coach who'll audit your business, find the gaps costing you the most, and map out a 6-week plan to fix them. Limited to just 3 spots a week.

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Back Costing Template ($197)

The exact tool Curtis Hancock used to price a job at $12,900 instead of $8,000, making $5,000 more on a single job. Shows you where you make or lose money on every job.

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Profit Maximizer Checklist ($99)

A library of simple margin-boosting moves you can put to work right away, without changing how you work.

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Cashflow Forecasting Tool ($197)

See your cash flow clearly, so you never have to wonder whether you'll make payroll again.

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Gross Profit Margin Calculator ($147)

Price every job to hit your target margin, so you stop leaving money on the table.

Graham

"The Profitable Tradie has helped me create a business that doesn't rely on me. I've also been able to increase my profit by 18.2%"

Graham Booker

Swift Fix Plumbing

A Look Inside

Every chapter is a real contractor who was sitting exactly where you are now.

Real page from Built to Run
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You're Also Getting

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Cashflow Forecasting Tool

See your cash flow clearly, so you never have to wonder whether you'll make payroll again.

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Back Costing Template

Plug in the numbers from any job and see exactly where you made or lost money, so you know what to change.

GP Calculator image

Gross Profit Margin Calculator

Price every job to hit your target margin, so you stop leaving money on the table.

$1,716 Of Actionable Value

(Yours Free When You Get Built to Run)

Built to Run Book$34.95
Business Game Plan Session$997
Back Costing Template$197
Profit Maximizer Checklist$99
Cashflow Forecasting Tool$197
Gross Profit Margin Calculator$147
Systems Blueprint Guide$79
Total Bonus Value$1,716Free
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Built On The System Used With 4,271 Trades Companies

Yours FREE Today (normally $34.95). Just cover $12.99 shipping. Shipped within 1 business day, start reading this week.

Frequently Asked Questions

I want this, what exactly am I getting?

A 149-page paperback with 7 easy-to-read chapters, packed with practical steps, case studies, tools, templates and checklists you can plug straight into your company.

What is Built to Run?

Built to Run is a 149-page book that takes a counterintuitive approach to building a high-profit trades company that doesn't depend on you. It's based on the same system our coaching program has used with 4,271 trades companies since 2008.

How is this different from everything else out there?

Most books tell you what to do but not how. Built to Run gives you the how: the step-by-step system, plus the tools and templates to take action this week.

Do you offer more in-depth help?

Yes. We run a coaching program with hands-on support and weekly guidance. There's a spot on your Business Game Plan Session to see if it's a fit for you.

Who is this for?

Plumbing, electrical, HVAC, roofing, drainage, landscaping, lawn care, painting and decorating, concrete, civil and earthworks, excavation, carpentry, joinery, cabinetmaking, kitchen manufacturing, remodeling and general contracting, tiling, flooring, fencing, scaffolding, glazing, window films, window coverings and blinds, insulation, sheet metal and cladding, steel erection, metal fabrication and engineering, stone fabrication, demolition, rope access and at-height services, waterproofing, seamless eavestroughs and gutters, solar, security, appliance repair, refrigeration, mechanical and industrial breakdown service, elevators and mobility, and irrigation.

Is there a guarantee?

Yes. A 30-day money-back guarantee, and you keep the book either way.

How long does delivery take?

That depends on where you're based, but we ship every order within one business day. We'll send tracking and delivery updates to the email address you enter at checkout, so you'll know exactly where your copy is.

How much is shipping?

Shipping is $12.99, and that's all you pay. The book itself is free. We'll get it shipped within one business day, so you can start reading this week.

Why is the book free?

Because it's the best way we know to show you what we're about. We'd rather hand you something genuinely useful up front and let it speak for itself. That only works if the book is actually good, so we've made sure it is. If you read it and it changes how you run your company, chances are you'll want to work with us down the track. If you don't, you've still got a book that was worth your time, and we're happy either way.

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