For Plumbing, Electrical, HVAC & Similar Business Owners
New Book Reveals The Practical System
For Building A High-Profit Trades Business
That Runs Without You
It's the same system used with 4,271 trades businesses since 2008.
Now it's in a 149-page book you can start reading this week.
More profit. Fewer hours. Nights and weekends that are finally yours again.
Hit Play To See How The System Works
What Is Built to Run?
Right now, the business can't run without you. Whether or not you're still on the tools, everything runs through you. The quotes, the ordering, managing the jobs, hiring the team, driving back to site to fix the work the team didn't get right. Then you're buried in admin half the night, chasing the invoices and catching up on everything the day didn't allow. Every decision waits on you. And the phone never stops.
You're putting in 60, 70 hour weeks. But the money never matches the effort. Most of what you earn is stuck in unpaid invoices or gone before it lands, so you're busy but somehow always broke. Missing dinners. Missing the kids' games. No real holiday in years without the phone going off.
Here's what nobody tells you. It's not because you're not working hard enough. And it's not because you're "not cut out to run a business." It's because the business was only ever built to run on one thing. You.
Built to Run fixes that. It hands you the same system we've used with 4,271 trades businesses to build a plumbing, electrical, HVAC or similar business that finally pays you what you deserve for the risk, the effort, and the hours you've put in. Without depending on you to hold it together.
It comes down to six parts every trades business runs on, from how you win and price the work, to how your team delivers it right without you standing over them. We call it TRADES. Get all six working together and the business becomes a machine your team can run, so your only job is to steer it. And it's laid out in plain English. No theory, no jargon. Just simple steps, with the tools, templates and checklists to put them to work this week.
So what does that actually look like?
It looks like taking two weeks off and the jobs still getting done properly. No panicked calls. No mess to clean up when you get back. Your team just handles it, because they finally have the systems to do the work without you holding their hand.
It looks like paying yourself properly every single month, instead of taking whatever scraps are left once everyone else has been paid. And opening your bank account without that knot in your stomach.
It looks like knowing your real numbers on every job before you price it. No more guessing. No more "winning" work that quietly loses you money.
And it looks like finishing at five, coaching your kid's team on a Thursday, and taking Fridays off if that's what you want. Because the business runs on the system now, not on you.
That's Built to Run. A business that works for you, instead of you working for it.
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Heads up: the coaching session that comes with the book is built for trades and contracting businesses, so it will not be a fit. The book itself still stands on its own.
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149-Page Book.
7 chapters.
The step-by-step system, in plain English, with the tools and templates to put it to work this week.
Here's How It Works
Every trades business that doesn't depend on its owner is strong in six areas. Miss even one, and you feel it. That missing piece is usually the exact thing keeping you stuck, working harder to make up for it.
We call these six the TRADES system. Get them working together and the business starts to run on the system instead of on you.
Getting your time, your profit, and your freedom back comes down to having these six elements working together. Here's what each one does for you, and where the book walks you through it.
Team
Right now the team needs you for everything. They wait to be told, nobody takes the initiative, and the standard slips the moment you look away, so you end up checking the work and fixing what wasn't done right. This is where you build a crew that takes ownership and gets it right without you standing over them, so you finally stop being the bottleneck.
Covered in Chapters 5 and 6
Revenue
No more competing on price and quoting into the night for quotes that never land. This is a simple sales process that turns your quotes into booked work, so you win better jobs at better margins and get to pick the customers you actually want.
Covered in Chapter 7
Advertising
Stop relying on word of mouth and hoping the phone rings. This is how you bring in the right jobs on repeat, so your pipeline stays full and you're choosing the work instead of taking whatever comes.
Covered in Chapter 7, alongside sales
Direction
The business takes its cues from you. This is the shift from tradesman to business owner: taking control of your own time and focus, leading by example, and steering the business where you actually want it to go. It's simpler than you think, and it's where everything starts.
Covered in Chapters 1 and 2
Expenses & Financials
If numbers were never your thing, this is where that stops quietly costing you. In plain English, you'll know exactly what to charge, which jobs actually make you money, and where your cash is getting stuck. So you price for profit and finally keep more of what you earn.
Covered in Chapter 3
Systems
Right now the way things should be done lives in your head, so the standard drops the second you're not there. This is how you get it out of your head and into simple systems the team can follow, so the work gets done right every time and growing means more profit instead of more chaos.
Covered in Chapter 4
Miss even one, and you feel it. Grow anyway, and you just scale the chaos instead of the profit. Get all six working together, and the business stops depending on you, so you earn more while working a lot less.
Here's How 4,271 Trades Business Owners Went From 60-Hour Weeks To A Business That Doesn't Depend On Them, By Ignoring The Usual Advice And Using The Simple Trades Model
Dear Future Built to Run Owner,
From: The laptop of Tony Fraser-Jones
Re: Your freedom (and the way out most trades owners never find)
Would it surprise you to learn that everything I've learned from coaching trades businesses around the world, the same work that's helped 4,271 owners, is now laid out in this 149-page book?
Skeptical?
You should be. You can't believe everything you read on the internet.
So let me prove it to you.
But first, read this disclaimer:
I've had the benefit of working with over 4,271 trades businesses. The average person who buys any "how to" information gets little to no results. I'm using these examples for reference only.
Your results will vary, and depend on many factors, including your background, experience, and work ethic.
All business carries risk, along with consistent effort and action. If you're not willing to accept that, please do not get this book.
And yes, it took these owners real time and energy to get their results.
With that said, let me jump right in and show you.
And They Did It By Using A Completely Counterintuitive Model I'm About To Share With You On This Very Page
The same system trades businesses all over the world are now using to earn more profit while working a lot less.
And in turn, grow the business faster than ever before.
All while working fewer hours, so they can focus on what they actually want.
And best of all, with the confidence that the business keeps running smoothly without everything depending on them.
Just Like Jenny, Who Applied This System And Soon After Made 27% More Profit While Working 4 Hours Less Per Day.
And even though 27% more profit is great, that's not the best part. The best part is she's able to work less. She's stepped back from the day to day with confidence. And Jenny isn't the only one.
This Is Tim, Another Member, Who Applied The System Not Too Long Ago.
And soon increased his net profit by 428%.
Here's another owner who started using these strategies.
Meet Adam, Who Grew His Business From A Team Of 2 To A Team Of 10 In A Matter Of Months.
Jenny, Tim And Adam Are Part Of A Group Of Over 4,271 Trades Business Owners Who Are Doing Things Differently.
And you can bet, this model is unlike any method you've heard of before. This is something completely different, because:
In fact, once it's working, you rarely need to be on the tools or buried in the office at all.
Instead, We Use The Million Dollar Tradie System.
This is the same system we teach in our Million Dollar Tradie coaching programme, the six parts we call TRADES, and it's the exact system behind Built to Run.
Like I said, it's completely different, and it has the power to change everything for you. I know that's true, because it changed everything for me and the owners I work with.
This system got rid of 99% of the stuff every plumbing, electrical, and similar business owner hates:
This System Freed Them From All Of That, And Let Them Spend More Time On What They Love.
Here's what their lives used to look like. And if you've ever run a plumbing, electrical or similar trades business, I'm sure you can relate.
I call this the "Business of Doom":
The Business of Doom doesn't just wear you down. It keeps you stuck for years, chasing your own tail while working yourself into the ground.
To be honest, I almost gave up on the whole idea of helping owners build a business that gives them freedom. But before I did, I wanted to try something. Something that, if it worked, would change everything. And as you're about to find out, what I tried worked. So I spent years turning it into a system.
And I Put This Entire System Into A 149-Page Book Called Built to Run. You Can Start Reading It In Just A Few Moments From Now.
But before you do, let me introduce myself and tell you how all this came to be.
My name's Tony Fraser-Jones. You probably haven't heard it, and that's by design.
Life's pretty good these days. I'm married to my wife Bronwyn, and we have four great kids: Jack (21), Alec (18), Will (13), and our daughter Evie, who's 9. I built our dream home, put in a pool, and I've got a boat I get out on for fishing and water skiing whenever the weather's good, with the time and freedom to actually do it.
I've built a portfolio of properties, and I invest with the freedom the business has given me. I've also got an incredible team who've helped me reach more trades business owners than I ever could on my own. I still spend time in the US through the year, working in person with plumbing, electrical, HVAC and similar owners at events we run for members of our coaching programme.
As I write this, I'm based in Hamilton, New Zealand.
As We Get To Know Each Other, You'll Realise I'm The Luckiest Guy Around. So Let Me Tell You Where I Was When It All Began.
Back then I was working with the owners of a handful of plumbing and electrical businesses, trying to help them turn things around. And honestly, the results were mixed.
Some owners would get a run of wins, more work, better pricing, better profit. Only to hit major problems a couple of months later somewhere else, the team or the quality of the work. Others grew fast, then six months on were drowning in cash flow problems and burnout.
What I didn't understand then was that growing a trades business isn't about fixing each problem as it pops up. It takes a systematic approach that builds the right foundations before you scale. You wouldn't build a house without a foundation. A business is no different.
The old belief is that if you just work hard, look after your customers, and do great work, the business will take care of itself. Wrong. Plenty of owners have worked themselves into burnout chasing that idea.
Doing great work matters. You won't last without it. But the business should be built around giving you what you want, not just your customers. That shift sounds small. It's everything.
I've watched too many owners lose their health, their peace of mind, and their relationships to the old way. It sounds selfish to put yourself first. It isn't. You can't look after anyone if you're not enjoying what you do.
I know, because I tried it the other way. I gave it my best shot. And it didn't work, because I played by the rules and did everything "right."
This System Is One Of The Simplest, Most Practical Ways For Creating A High-Profit Trades Business That Doesn't Depend On You.
Just think about it:
And The Best Part? You Don't Even Have To Take On More Jobs.
You can earn more without working more hours. You just need the right systems and the right people doing the work for you.
Want To Know The Main Difference Between This Model And The Old Way?
The old way relies on you working hard and doing everything yourself. This is about building a system that does the work for you. Rather than doing all of that just to get the job done, here's what it looks like instead.
The Old Way (the hard work way)
The New Way (the easy way)
And the result of using this new way?
It's Actually A Mindset Shift That Will Change How You See Your Business Forever.
How many trades businesses have you watched come and go over the years?
This model has been getting owners results since 2008. Now, speaking of the model, I'm about to share something that might unsettle you a little. I'm about to change how you think about owning and running a trades business. Ready?
The #1 Mistake Almost Every Owner Makes Is Thinking Working Harder Will Solve Their Problems.
Here's why. There are two types of trades business owners. The "I'll do everything myself because I do it best" type, and the "how do I run this more efficiently" type.
The do-it-all type work as hard as they possibly can, wearing "busy" like a badge of honour. They believe no one can do it as well as them. And they're the ones who end up stressed, overwhelmed, and overworked, quietly resentful that all that effort isn't paying off.
Their whole strategy is work, work, work. So they pour their time into:
All of it eats time and energy. But the problem isn't the work. It's the mindset about how a trades business should be run.
The Fix? Thinking Like A Business Owner, Not Just Another Set Of Hands On The Tools.
That's right. I said it. Think and operate like an owner. Get the right systems and the right people in place so the business runs on the system, not on you. So here's the deal. I explain all of it in Built to Run, a 149-page book that walks you through everything you need to know.
So Here's The Big Idea Behind Built to Run
Right now, as you read this, a lot is shifting in the trades. More competition than ever, plenty of it fighting to win work by cutting prices. Customers wanting more for less. And in a tight labour market, it's harder than ever to find people who'll put in a solid day.
It's left a lot of good owners frustrated, because no matter how hard they work, they end up with more problems instead of more money. Most are looking for a different way. And we have it.
Here's the best part. Built to Run is about working smarter, not harder.
Given The Choice, Every Owner I Know Would Rather Build A System That Runs The Business For Them Than Grind Endlessly To Hold It Together Alone.
And that's where Built to Run comes in. It walks you through it in simple steps.
That's the difference. Run the business on this model and your results compound and hold. Without it, you get inconsistency and stress.
I'm not saying the old way is bad. But if your goal is to earn more while working a lot less, the old way might be the very thing holding you back. It demands your time, effort and attention on every job, every person, every problem. This way just needs a system that takes care of it for you.
And that's why this is different.
I'll Stake My Entire Reputation On This One Promise
You can earn more money while working a lot less.
Once you start running the business on the Built to Run model, making more money stops being the thing you lie awake worrying about. It just starts to happen, as long as you stick to building the right systems and the right team.
Here's what I want you to do right now. Set a reminder for three months from today. Because if you apply what's in this book, that's about when you'll see your first real shift.
That's how simple this is. I know how that sounds.
And Just A Few Years Ago, I'd Have Told You You Were Crazy To Believe A Model Like This Existed.
But today I know better. Listen. I don't care how many times you've tried to grow the business and had it not stick. I promise you this. Anyone can earn more while working less with the right model. More on that below. Ultimately, I want you to know one thing.
If I Can Do This, So Can You!
More than 4,271 trades business owners are doing it right now, within our community. Here are just a few of them.
Chris was hiding how bad it had got from his own wife. Now he actually enjoys looking at his P&L.
Chris Marien · TimberPro Joinery · Melbourne · Australia
TimberPro was turning over between one and two million a year, so from the outside Chris looked like he was doing just fine. Inside, he was scrambling to find the wages every week, always late paying suppliers, and never putting anything aside for a rainy day. He wasn't sleeping. And he was carrying all of it on his own, rather than telling his wife, a director in the business, how bad things had actually got. So he worked out his real gross profit break-even, put his prices up, and started back costing every job instead of leaving quotes until the last minute. His approval rate didn't drop. He's strung together three months in a row in the black, and he's home at a reasonable hour with time to play some very average golf.
Roger and Michelle hit rock bottom with a $120,000 tax debt. Now they're planning Italy.
Roger & Michelle · Gordon Flooring · Gladstone · Australia
Twelve years in with a team of six, Roger was still winging it. Living week to week, stuck on the tools, with problems everywhere: cash flow, quoting, and numbers he couldn't read. By last Christmas they were at rock bottom, carrying a $120,000 tax debt, scrambling to pay their staff and their suppliers, and it was starting to cost them their marriage. Roger had his head in the sand and Michelle knew something was badly wrong. So they got their margins straight, learned to say no to work that was never going to make a decent margin, and brought in an admin manager to run the quoting diary so quotes actually got done on time. They're making profit. The culture's better, the team's happier, and the trip they're planning now is Italy and France.
John wasn't paying himself a cent. This year JAM Group turned over its first million.
John Anderson · JAM Group · Rotorua · New Zealand
John was running his building maintenance and electrical business out of a shed at home, tracking hours in a paper diary and paying bills one at a time. Leaving early, getting home late, missing things in quotes and invoicing, forgetting to order materials for the next day, and fighting fires from start to finish. He wasn't paying himself at all. He was putting money into the business to cover the wages. The stress headaches and the sleepless nights were the half of it. The day he snapped at his son for interrupting him was the one that stuck. So he put in an accounts process, forward work planning, a mapped-out sales process, deposits and revenue targets, and started going after better clients. Four months later the business went from negative net profit to positive. He's on a proper salary, JAM Group has just turned over its first million dollar year, and January alone put $40,000 on the board.
These owners aren't smarter or luckier than you. They followed a system. So can you.
And Here's Another Reason You Can Do This Too.
It took me five years to figure this out, and another six to get it right. Which means there's almost nothing left for you to figure out. I've already done the hard part. All you have to do is read the book, and most importantly, put it to work. That's it.
Here's The 7-Step System Revealed Inside Built to Run For Building A High-Profit Business That Doesn't Depend On You:
Think Like a Business Owner, Not Just a Tradesman
The one shift that changes everything, plus the warning signs you're still stuck in the mindset that's holding the business back. (Chapter 1)
Take Control of Your Time
How to get out from under the day-to-day, so the business stops running you and you get your week back. (Chapter 2)
Take Control of Your Money and Cash Flow
Price for profit, know your numbers, and stop finishing jobs wondering where the money went. (Chapter 3)
Be in Two Places at Once With Systems
The dead-simple way to get the job out of your head and onto paper, so the standard holds whether you're there or not. (Chapter 4)
Find the Right People
The step-by-step way to attract and hire A-players, so you stop settling for whoever shows up. (Chapter 5)
Get the Best From Your Team
How to keep good people motivated and performing, without babysitting or going back over every job. (Chapter 6)
Land More and Better Clients
The marketing and sales system that turns quotes into booked work and keeps the right jobs coming, with or without word of mouth. (Chapter 7)
Those are the seven steps to a high-profit business that doesn't depend on you. All of it is laid out in the 149-page Built to Run book, step by step. A counterintuitive approach for the owner who wants real freedom in their business.
And that's not all, because...
Here's What Else You're Going To Discover Inside Built to Run
And there's so much more.
If a high-profit business that doesn't depend on you is what you're after, this is the guide that shows you how to build it.
Before You Get Built to Run, I Want You To Know There's No Catch
I realise this is cheap, and that I'm practically giving it away. So you're probably wondering, there has to be a catch.
I get it. Some sites hook you with a great deal, then quietly sign you up to a programme that bills your card every month. This isn't one of them. No hidden continuity, no subscription, nothing like that.
I'm giving you the whole book for the cost of shipping, as a way of putting my best foot forward and showing you real value. My hope is you'll love it, and that it's the start of a long relationship.
But keep one thing in mind:
This Won't Last Long
Here's the truth. I was planning to sell this book for $48.95. But at that price, fewer owners would ever read it.
The earlier edition, The Profitable Tradie, went on to sell more than 14,894 copies, which told me owners wanted this. But then it hit me. This is a small book, and it costs me very little to get it into your hands other than the ad spend to reach you.
By giving it away free, I get it in front of far more owners and help far more of them get their freedom back. I call that a true win-win.
Now the honest part. I take a loss doing it this way. Even in our best quarter on record, it's cost us just under $60 in advertising to land a single book order, and that's before I've paid to print it and ship it to you.
So why do it? Simple. I'm betting that once you read it and see what it does for your business, you'll want to work with me again down the track. That's the whole play. Straightforward.
Anyway, with all that said, this is a limited offer.
The Best Money-Back Guarantee
Here's the world's best guarantee. Before you get into anything, you want to know what you're buying is backed by a solid money-back guarantee. And even though all you're covering is the shipping, I still want you completely comfortable with this.
Like my grandpa used to say, test drive the car before you drive it off the lot.
So here's what I've arranged. Order the book, read it, and apply it. If you're not blown away by what you learn, just email me inside 30 days and request a refund. I'll refund your shipping and let you keep the Built to Run book free of charge.
How's that for the world's best money-back guarantee? I'd say pretty good.
And since you've made it this far, I'll assume you're ready to order. So with that in mind:
Order your copy below. Just cover shipping and I'll get Built to Run straight to you.
Backed By Our 30-Day 100% Money-Back Guarantee
Until then, to your success,
Tony Fraser-Jones
P.S. Remember, Built to Run comes with the best money-back guarantee in the world. Order it, read it, apply it. And if you're not happy for any reason, just let me know and we'll refund your shipping.
Here's What's Inside The Book
Page 3.
Page 15.
Page 79.
Page 91.
Page 134.
What Owners Say About The Book
Marcus · Hawke's Bay · Electrical
Aidan · Queensland · Plastering
Conrad · Queensland · Lawn Mowing
Aaron · Western Australia · Electrical
Daniel · New South Wales · Electrical
Grant · South Australia
Free Fast-Action Bonuses
A one-on-one session with an experienced trades coach who'll audit your business, find the gaps costing you the most, and map out a 6-week plan to fix them.
This template is an excel sheet where you simply plug in the numbers from your jobs, and out spits how you went.
A library of margin boosting strategies that you can follow to improve your margins.
Forecast your business cashflow accurately using this tool.
Price for profit and hit your desired Gross Profit margin every time.
A comprehensive guide on how the most successful Tradie Businesses systemise their operation.
Want More Proof?
How Jason and Kirstie lifted their margins from 15% to 43% and got their holidays back
Jason & Kirstie · Jason Brown Plumbing
Wellington · New Zealand
I'm sure there's a way to share this or something, but that's way beyond my social media technical abilities. Just stumbled across this. WOW!
We were doing $30–60k a month then. Just had 3 months in a row over $800k monthly revenue and cracked $500k NP in a 2 month period. AWESOME!!
To top all that off, had a killer session in the podcast studio with Tony Fraser-Jones last week!
Sharing a small but symbolic win today.
Bought a new pair of boots.
Since I've been with PT, we've gone from 2 staff to 10. The latest appointment will take off my hands the last few jobs I've been doing that only I know how to do.
The tools are officially out of the ute, and I've traded in my steel caps for an 'executive boot'.
I'll be starting at 9 and having all day lunches before you know it 😎
How Luke got the confidence to walk away from clients who never paid on time
Luke Parker · Parker Ryan Electrical
Melbourne · Australia
We've been with Profitable Tradie for around 2.5 years, and the impact on our business has been huge. The systems and processes we've implemented through PT have been instrumental in our growth - both in revenue and team performance - and the biggest win has been the time I've gotten back with my family.
The energy and support from the PT team is always high, and they genuinely care about helping you succeed. I couldn't think of a better group to be part of. Highly recommend to any tradie wanting to grow their business while getting their life back.
Tim and Meg's - Temora NSW
How Eddie stopped guessing on profit and now hits his margin on 9 in 10 jobs
Eddie Tell · Superior Waterproofing
Auckland · New Zealand
Profitable tradie has helped our business hugely this past year and we wouldn't be where we are without Tony and his team. Highly recommended to all trades out there.
LikeWe have been with Profitable Tradie for 2 years now. We have gone from losing money every month to making profit consistently. Doubled revenue year on year.
Grown our team, 8 to 16 staff.
I can now choose how I spend my time.
I have less stress and I am showing up for my family.
Thank you PT, for the guidance!
How Mitch doubled his revenue to $80,000 a month and got his evenings back
Mitch Smitherson · Watts Next Electrical
Sydney · Australia
Biggest month we've ever had for the third month to in a row. Have done 68% of last years revenue in the first 3 months of this FY already. Crayzeeeee Ayman WOW!!
Stocktake wrapped up! 💪
Proud of the progress this year. Revenue was up 12%, GP improved by 13% and we've learnt that understanding our numbers, back-costing jobs and continually improving our systems makes a huge difference.
Thanks to the Profitable Tradie community for the ideas and accountability, and a special thanks to Shannon for his patience and guidance along the way. Bring on FY27! 👊🚀
Posting a win (actually two in a row).
I'm nearing the end of my first 6 weeks (admittedly fell behind this week) and have hit 100k+ revenue for two consecutive months. Have approx $600k on the estimating table as well. I never thought it would be realistic to say but $1mil revenue may be on the table this year.
Thanks Jeff Turner for piling on the info and direction. Implemented 11 step for new journeyman (soon to be hired) employee KPIs, a new admin, 20s, raised my prices, successfully negotiated with a difficult client, lumpy mail will be out next week, and soon to have my financials under control. Thanks to all the coaches and attendees in the Q&As too, of which I've been attending as many as I can!
If my counting is right... That may actually be more than two wins 😄
How Hank and Gayle systemised 27 years of doing it by feel in 90 days
Hank & Gayle · Decorated Earth
Byron Bay · Australia
We've been with Profitable Tradie for a few years now, and couldn't imagine running our business without their support. Prior to joining, I was up until midnight doing paperwork most nights of the week and had hardly any free time for my family. Profitable Tradie has helped turn our business around completely, and we are rapt with the results. Can't recommend them highly enough.
LikeAt first it was a struggle/scary to add the extra cost (which seemed like alot at the time) on to a business that was barely breaking even. The knowledge/experience that I have gained over the last 6 months is mind-blowing. I feel like my business is heading in the right direction to not only give back the time, money and freedom that my family and I deserve for providing a great service to our customers, but to continue providing our customers with a great service time and time again. PT doing God's work.
Been a crazy couple of weeks, Party planning for our daughters birthday, funerals, communications day, and daily work on top. One of our designers has sold over $200k on their own this month! super excited for her and hoping this is a trend to things picking up! I'll take the small win myself for a 11k job turning into a 16k job! woop woop! haha
I'm dropping in here to share my win for the week. We hired a bookkeeper and JMS VA. She has been awesome. I found her on Upwork, then found her on LinkedIn and reached out. She has a great resume and reviews for this service online. I've already seen her relieve so much work off my plate and has created automation and workflows into my emails and my JMS. It's been a game-changer thus far.
The mindset shift most owners get wrong about “making it”
Brad & Amelia · Grace Plumbing
Auckland · New Zealand
Profitable Tradie has not only provided us with practical tools and knowledge but also fuelled our passion for growth and development. What truly sets PT apart is the remarkable community they have built. Not only do we gain valuable business insights, but we also made great friends along the way.
LikeI'd highly recommend Tony and the team to any tradie who's been running their business for 5 minutes or 15 years and working really hard, 40 plus hours a week, and wondering why they have little or no cash and spare time. If this sounds like you, these are the guys to help you systemise your business so you can have time with your family and go on holiday without worrying you won't have staff, clients or a business when you get back.
You'll wonder why you didn't do it sooner!
I have been working with Tony and the PT team for almost 3 years now. When I started I was a one man band. We're now a team of 12 and I've completely stepped off the tools. Couldn't have done it without them.
Thought I'd share..
We finally took the jump and got a creative crew in to take some content for me to post on socials.
My only regret is not doing this sooner.
Month one and we've got a sick team photo, headshots, BTS and this awesome video of an installation we completed a few weeks ago.
Killer Strategy Meeting 💪
Just had an awesome strategy meeting with office team (Ops Manager, Estimator/Sales and Office Manager), mapped out the whole customer journey including the Sales and Operations process, set who's exactly responsible for what and when, then set KPI's on each point and then set our deliverables meeting.
With the Estimator/Sales just having started on Monday I thought it was important to do this meeting early on before everyone just starts to assume their roles.
Recorded the meeting using Plaud AI note taker too which is so cool! Uploaded a video showing the meeting summary
If you're thinking about doing this just go for it, better late than never! Definitely wasn't perfect but I told the team I'm just going to wing this and we'll all brainstorm together, lets everyone buy in 👍 worked out well!
Real Results From Real
Trades Business Owners
How Matt went from doing it all himself to divisions run by managers
Matt Morgan · Urban Grounds & Gardens – Sydney · Australia
How Jason and Angus went from $35 in the bank to a $608,000 month at 20% net
Jason & Angus · ColdCoast Air Conditioning & Refrigeration – Gold Coast · Australia
How Chris went from $50,000 to $120,000 a month and stopped eating dinner at his desk
Chris Lear · Easy Plumb – Gold Coast · Australia
How Alexis and Matt went from bleeding cash in every direction to a team of 13
Alexis & Matt · Sure Fix Maintenance – Adelaide · Australia
How Duncan built a team of seven in his first year and stopped working every weekend
Duncan Leask · OptiPlumb – Hamilton · New Zealand
How Adrian nearly chucked it in, then went from $25,000 to $70,000 a month
Adrian Day · Tindalls Electrical – Auckland · New Zealand
A Practical System For Building A High-Profit Trades Business That Doesn't Depend On You
7 chapters. 149 pages. The complete step-by-step system, in plain English, with the tools and templates to put it to work this week. All focused on one thing: helping you earn more while working a lot less.
Here's Everything You're
Getting For Free Today
Built to Run Book ($48.95)
149 pages, 7 chapters. The complete step-by-step system in plain English, with the tools and templates to put it to work this week.
Business Game Plan Session ($997)
A one-on-one session with an experienced trades coach who'll audit your business, find the gaps costing you the most, and map out a 6-week plan to fix them. Limited to just 3 spots a week.
Back Costing Template ($197)
The exact tool Curtis Hancock used to price a job at $12,900 instead of $8,000, making $5,000 more on a single job. Shows you where you make or lose money on every job.
Profit Maximizer Checklist ($99)
A library of simple margin-boosting moves you can put to work right away, without changing how you work.
Cashflow Forecasting Tool ($197)
See your cash flow clearly, so you never have to wonder whether you'll cover wages again.
Gross Profit Margin Calculator ($147)
Price every job to hit your target margin, so you stop leaving money on the table.
"The Profitable Tradie has helped me create a business that doesn't rely on me. I've also been able to increase my profit by 18.2%"
Graham Booker
Swift Fix Plumbing
A Look Inside
Every chapter is a real contractor who was sitting exactly where you are now.
You're Also Getting
Cashflow Forecasting Tool
See your cash flow clearly, so you never have to wonder whether you'll cover wages again.
Back Costing Template
Plug in the numbers from any job and see exactly where you made or lost money, so you know what to change.
Gross Profit Margin Calculator
Price every job to hit your target margin, so you stop leaving money on the table.
$1,716 Of Actionable Value
(Yours Free When You Get Built to Run)
Order Your Free Copy Today
Built On The System Used With 4,271 Trades Businesses
Heads up: the coaching session that comes with the book is built for trades and contracting businesses, so it will not be a fit. The book itself still stands on its own.
Yours FREE Today (normally $48.95). Just cover shipping – AU $12.99 / NZ $14.95 incl. GST. Shipped within 1 working day, start reading this week.
Frequently Asked Questions
I want this, what exactly am I getting?
A 149-page paperback with 7 easy-to-read chapters, packed with practical steps, case studies, tools, templates and checklists you can plug straight into your business.
What is Built to Run?
Built to Run is a 149-page book that takes a counterintuitive approach to building a high-profit trades business that doesn't depend on you. It's based on the same system our coaching programme has used with 4,271 trades businesses since 2008.
How is this different from everything else out there?
Most books tell you what to do but not how. Built to Run gives you the how: the step-by-step system, plus the tools and templates to take action this week.
Do you offer more in-depth help?
Yes. We run a coaching programme with hands-on support and weekly guidance. There's a spot on your Business Game Plan Session to see if it's a fit for you.
Who is this for?
Plumbing, electrical, HVAC, roofing, drainage, landscaping, lawn mowing, painting and decorating, concrete, civil and earthworks, excavation, carpentry, joinery, cabinetmaking, kitchen manufacturing, renovation and building, tiling, flooring, fencing, scaffolding, glazing, window films, window coverings and blinds, insulation, sheet metal and cladding, steel erection, metal fabrication and engineering, stone fabrication, demolition, rope access and at-height services, waterproofing, spouting and guttering, solar, security, appliance repair, refrigeration, mechanical and industrial breakdown service, lifts and mobility, and irrigation.
Is there a guarantee?
Yes. A 30-day money-back guarantee, and you keep the book either way.
How long does delivery take?
That depends on where you're based, but we ship every order within one working day. We'll send tracking and delivery updates to the email address you enter at checkout, so you'll know exactly where your copy is.
How much is shipping?
Shipping is AU $12.99, or NZ $14.95 including GST, and that's all you pay. The book itself is free. We'll get it shipped within one working day, so you can start reading this week.
Why is the book free?
Because it's the best way we know to show you what we're about. We'd rather hand you something genuinely useful up front and let it speak for itself. That only works if the book is actually good, so we've made sure it is. If you read it and it changes how you run your business, chances are you'll want to work with us down the track. If you don't, you've still got a book that was worth your time, and we're happy either way.
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This product is brought to you and copyrighted by The Profitable Tradie
We can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. What we can guarantee is your satisfaction with our training. We give you a 30-day 100% satisfaction guarantee on the products we sell, so if you are not happy for any reason with the quality of our training, just ask for your money back. You should know that all products and services by our business are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
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